During a recent staff meeting, I grabbed a can of soda from the mini-fridge in the conference room. There was one lonely can of Vernors Ginger Ale amongst the plethora of cans of Pepsi, and Diet Pepsi. Normally, I don't drink regular soda because of the sugar, but a spicy Vernors sure did sound good. If you aren't familiar with Vernors, it's a long-time Detroit favorite. A once regional product, it has become a nationwide staple. Different from Canada Dry or Schwepps ginger ale, Vernors has a unique darker color and spiciness that makes it an acquired taste. The logo of Vernors has always been an old style wooden stave barrel with riveted wrought iron bands. Even this particular can was dressed up like an old barrel. While holding the can in my hand, my mind was flooded of thoughts and memories about my connection with Detroit, and my grandfather, great uncle, and great grandfather that were in the barrel and crate business. The business later transformed, just
Most of us will spend a majority of our career in Middle Management. Instead of dreading it, embrace it for what you can glean from living in the ultimate squeeze play.
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